Communication is what the listener understands. That's it. Plain and simple.
It is not about me… it’s about you. If I say or write something that you don’t understand, that is my fault and my issue to resolve.
Simply put, at Fresh Security we believe that using jargon is dumb. Actively trying to confuse people doesn’t make you seem smarter, it makes you look like an ass. And jokes about ‘patching the user’ are offensive and disrespectful. That is why we don’t do it.
Every time we speak or start to write, we think about what you want to get out of our conversation. So if anything is unclear, please tell us. Please help us get better at communicating with you.
You may be thinking - “Wow. Is that a cybersecurity company caring about what they say and how they say it?”. Yes - odd isn’t it, but this is who we are.
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This is the Fresh Security story. Founded as a New Year's resolution to make cyber security simple. We're solving real problems by listening to customers.
This Fresh Security Founder Friday we explore that sometimes it is easier to define what Fresh Security is not than what we are...
Have you noticed that the only people who call their customers ‘users’ are drug dealers and people who work in IT?
